The Orlando International Fringe Theatre Festival is the longest running, most successful Fringe festival in the United States. Branding achievements include concept, design and production of all print and electronic marketing support pieces, which vibrantly change every year. The identity of the yearly branding effort becomes an integral part of the festival in its own right as a visual art expression. Materials consists of fliers, signage, merchandise, billboards, print collateral, media planning, a 76-page master program, e-blasts and many other marketing pieces too numerous to list.
The 20th year marked an extraordinary branding initiative - dubbed 'Class Reunion'.
Industry: Festival, Non Profit, Fringe
Services: Brand Development