As the popularity of social media has grown, so have the number of businesses and organizations who want to utilize them to meet marketing goals. What are the right tactics for your company? How can you incorporate rapidly evolving technology so that it solidly aligns with business goals instead of just a creating a “wow” factor with no ROI (or worse, a “dud” factor)?
For businesses considering the move toward incorporating social media or reviewing the efforts of established vehicles, the key is STRATEGY. Let’s say that again. Like all marketing efforts, those shot from the hip without any solid plan, or logical foundation, usually fail to produce the desired results. Instead, you can wind up with something that takes up a lot of time, energy and money with no measurement of success.
At the heart of social media are ‘words’. Sure, they might be abbreviated with grammar and spelling thrown out the window, but it’s still the words elicited that become the conduit to action. Words connect. Words engage. Words spark emotions. Words create a message. With these words, content is created. The words spoken during a video, the words conveyed through graphic elements and the words written about your words create the social environment for which relationships are fostered. What about pictures you ask? Those aren’t words. Would you agree that a picture is worth a 1,000 words? Then there are the keywords that help people find your content, but that’s a whole other conversation.
So what words would you use to describe your social media strategy and the methodology for defining success? If nothing concrete comes to mind, then we invite you to take the right STEPP to an intelligent approach to social media.
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Social Media Services
- Content sharing (photos, videos, stories, bookmarks, links, news)
- One-To-One communications (chat, messages)
- Polls
- Promotions
- Games
- Content Development
- Blogging
- Quizzes
- Facebook Application Language
- Social Calendar Development
- One-To-Many communications
- Forums and Discussion Groups
- Social Channels
- Viral Marketing
- Social Planning Process (STEPP)
- Social Media Optimization
- Social Networking Brand Management
- Custom Social Networking Sites
- Comments
- Email Communications