Branding and Identity

Intellavia fully understands the impact of a brand’s identity on its customers. The style of your brand conveys an expectation. Are you conservative or modern? Are you warm and friendly or hip and trendy? Are you luxury priced or a value proposition? Your identity will set the stage for the customer experience.

Once you establish the desired response, the next step is to execute the brand graphically. This encompasses developing the look and feel of your brand and any product line extensions that fall under the umbrella. Visual brand language is then created along with style guidelines such as logos, fonts, color palettes, typography, punctuation styles, etc.

Branding Process

Intellavia Brand Process

Branding and Identity Capabilities Include

Brand Strategy
Positioning
Graphics Standards
Customer Experience
Naming
Brand Architecture
Taglines
Brandmarks
Wordmarks
Research

Letterform Marks
Pictorial Marks
Abstract Marks
Emblems
Characters
Look and Feel
Redesign
Packaging
Engagement
Touchpoint Channels