New technologies are creating new opportunities to create 1 to 1 communication between your brand and your customer. Digital marketing has expanded beyond the confines of the personal computer and into phones, mobile devises and out-of-home kiosks. These emerging trends in advertising are launched, gobbled up to saturation and then often set aside for the next big thing.
The danger of even listing some of these technologies here is that they will likely be outdated in a year or even a few months. Intellavia stays up-to-date with the latest trends in technology and microadvertising. We also assess if the new media is appropriate for your brand and your desired audience.
The advantages of these new digital media outlets are the intimate ways in which a brand can communicate to its audience. It helps to foster a relationship and can create an interactive community of brand enthusiasts. It also allows for behavior targeting and limited waste. Some of the disadvantages are a lack of content control, perceived ROI and a lack of an established tracking methodology.
With Intellavia’s software development resources, no technology is out of reach. And, if it’s a simple ad on a social networking site you need…we can do that too!